Creating a brand and website for ZAMRIE was a new and challenging task. The brand and site needed to represent Ashley’s stylings and simplicity while retaining her inspiration of bold modern looks.
The website was designed to feel elegant, sophisticated and retain a high-fashion appeal. I pulled inspiration from fashion editorials and employed various design patterns and styling that was both elegant without feeling too art nouveau. Designed at UnitOneNine.
Along side branding efforts, information architecture was crafted to show Ashley exactly how pages would be structured. Additional illustrations designed by Meng Yang at UnitOneNine added a sense of realism and raised the design styling of IA.