LasikPlus is one of the nations largest providers of Laser eye treatments. I crafted a site that informs, educates and converts users into active bookings.
The result was a full redesign involving redesigned color palettes, image treatments and ultimately evolved digital branding. The site is responsive across all devices and utilizes ExpressionEngine as a CMS. Designed at UnitOneNine.
Vision is an vital aspect of life and representing surgical treatments online is a challenging task. I knew I wanted to create an expressive, vibrant experience that celebrated the concept of vision. To do this, I used isolated imagery to create singular strong focal points. Use of clipping masks and overlapping images gives a sense of depth. I wanted to avoid parallax scrolling and animations and focus primarily on bold colors, photographs and type.
I evolved the brand by creating a world of design elements that could work across both online and printed materials.
Bold colors, aspirational photos and strong graphic treatments make the new site different from competitors. I wanted to create an identifiable brand language through graphic treatments and colors.
The Brand color palette was dated and needed a revival. I created a palette that worked well with legacy values and expanded the color palette to encompass the variety of eye-procedures. Eye surgery is daunting enough, bringing life, humanity and energy into an otherwise sterile brand.
Increase in desktop conversions.
Increase in mobile conversions.
Increase in mobile bookings.