To win the work, I pitched a few layout ideas that would help elevate design and surface areas of content that were relevant to prospective users. Early on, I wanted to create a more accessible version of JLL.com - one that is less focused on design trends and more focused on surfacing information.
I pitched JLL on homepage messaging ideas that fit into the core concept of the future of JLL. My core concept was to show the breadth of JLL and how their properties affect the lives of many. Though primarily a commercial B2B brand, I wanted to push JLL to embrace a more consumer friendly face. To help communicate and illustrate tactile headline applications, I created and presented a deck to JLL’s Digital Marketing managers. Unfortunately, the idea was scrapped in favor of the current solution.
In 2014, I revisited global pages by redesigning them towards a central branded experience. Part of JLL’s legacy brand was the use of a square as a lexicon. I extended the brand by marrying Helvetica Neue and Swiss typography with a grid design approach across all major layouts.